Our Products

Iowa Roof Renew uses Fresh Roof, which is not a basic roof sealant or cleaning product. We use a chemically engineered emulsion derived from chemically modified soybean oil and engineered to specifically interact and react with asphalt shingles to not only slow down but also reverse the effects of aging. With one single application, a homeowner will add a guaranteed 6 years to the life of their roof. This will save the property owners thousands of dollars vs. replacement, guaranteed. Fresh Roof was engineered by a division of BASF Construction Chemicals, which has since become MBCC Group. BASF had sales of $96 Billion in 2022.

Agricultural oils have been used for nearly 20 years to extend the life of asphalt pavement. These oils maintain the flexibility of pavement and prevent brittleness which leads to cracks and potholes. Departments Of Transportation in the US and Canada use this technology to extend the life of asphalt roadways and save on maintenance and replacement costs. This treatment has been reformulated for renewing asphalt shingle roofs.

As asphalt shingles age, the petrochemical oils that maintain the shingle’s flexibility and performance begin to dry out, and the shingles become dry, weak, and brittle. Iowa Roof Renew applies an all-natural bio-based solution that replaces the lost petrochemical oils with a chemically engineered bio-oil that has been scientifically created with polymers to help rebind the granules to the asphalt and UV protectants to help slow down the aging process of a shingle, bringing the shingle back to life. This process begins with penetration. Fresh Roof penetrates and strengthens the actual asphalt structure of the shingle that provides the weatherproofing foundation; restoring the flexibility of the shingle and keeping the grit in place. The first application is guaranteed to extend the life of your roof by 6 years, and up to 18 years with two more applications every 6 years.

• Rejuvenates aging asphalt shingles so they don’t have to be replaced
• Extends the life of the shingles
• Restores flexibility by 50%
• Reduces damage caused by wind and hail
• Restores shingle color
• Keeps shingles out of landfills 
• Improves fire resistance by 40%.
• Locks in granules and reactivates adhesives
  

Independent testing by globally recognized PRI Group compared Fresh Roof-treated shingles with untreated shingles and shingles treated with a leading competitor’s spray-on rejuvenator. Fresh Roof de-aged the shingles by 30%, increasing granule adhesion, fire resistance, tear strength, and other tested factors, like color retention and hail resistance. In fact, the other rejuvenator made the shingles so squishy that the whole roof would have been weakened after the application.

Each year some 12 million tons of asphalt shingles end up being dumped into landfills. This has an enormous negative environmental impact, not just on filling the landfills but also on air quality due to shingle dust and water quality due to the seepage of petrochemicals into groundwater. Besides saving roofs from ending up in landfills sooner than they have to, Iowa Roof Renew has teamed up with One Tree Planted to help give back to the environment.